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CustomerX ExpertXchange - Lifecycle Marketing = the new Customer Marketing

Posted Apr 26, 2024 | Views 130
# Lifecycle Marketing
# Metrics
# Customer Marketing
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Alyse Chiariello
Director, Customer Marketing @ Varicent
SUMMARY

CustomerX ExpertXchange: Responsive's Alyse Chiariello

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TRANSCRIPT

Wondering how you can 🤝 unite departments within your organization to create a customer-centric environment?

Tune in to hear Alyse Chiariello, Director, Lifecycle Marketing at Responsive, discuss how to bring siloed teams together. 🎉

Topics include: 🔸 Why Lifecycle Marketing = Customer Marketing on steroids 🔸 The importance of aligning product, marketing, and success teams 🔸 How previous silos hindered onboarding and education efforts 🔸 Actionable steps to use in your organization

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