Friday, May 9 at 2PM ET: We will look at the key findings of the first of its kind, State of Customer Contact Databases Report. Spoiler Alert: it's not good. Be one of the first to get the report. 

Why Should Customer Marketers Care About Their Customer Contact Database?

Watch all sessions from Matik's Digital + CS Summit! 

Digital + CS Summit - All Session Recordings

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CustomerXCon 2025 Call for Speakers

The Digital + Customer Success Summit is bringing together top minds to help answer the question: how should customer success teams approach digital? Join this FREE virtual event on April 10!

Matik Scale + Customer Success Summit

Most teams aren’t short on activity, they’re short on clarity.You’re running campaigns, capturing customer proof, and supporting sales, but when it comes time to report on impact, things get murky. What’s actually driving pipeline? What influenced a deal? And how do you present that in a way leadership trusts?In this session, we’ll unpack that.What we’ll cover:<ol><li data-list="bullet">Why most reporting falls short and where teams get stuck</li><li data-list="bullet">How to connect activity to pipeline and revenue in a meaningful way</li><li data-list="bullet">What high-impact dashboards actually look like</li><li data-list="bullet">A practical example of how to bring this to life</li></ol>The impact: Clearer visibility. Stronger alignment with revenue teams. And reporting that moves from “activity tracking” to real business impact.Join us for a live session on the analytics that help you track, measure, and act with confidence.

CMA Analytics: From Activity to Revenue

Customer advocates are constantly changing roles, getting promoted, and moving to new companies, but most teams lose visibility the moment it happens.Join us for a practical look at SlapFive’s Job Change Tracker and how customer marketing teams are turning advocate movement into meaningful opportunities. We’ll walk through how to automatically identify customer job changes, notify internal teams, retain relationship history, and create workflows that help sales and customer teams stay connected to the right people at the right time.This session is focused on real workflows, practical use cases, and ways to better connect customer movement to customer-led growth.

SlapFive Innovator's Series: Activate Customer Movement Into Pipeline Momentum

Putting AI to Work: The Customer Marketer's Playbook for a Smarter Program Sponsored by SlapFive, Referential, Advocacy Maven, Wings4U, and Thru ContentThe CustomerX 2026 Roadshow is coming to to London!For almost ten years, CustomerXCon has brought the customer marketing and advocacy community together to advance the profession. In 2026 we're evolving to a regional format. Smaller rooms, more senior practitioners, and an agenda built for people who are past the curiosity stage and ready to get specific about where AI fits in their CMA program. We piloted this format in London a few months ago, and the enthusiasm was so strong that we're coming back sooner than we had planned!We're excited to bring together a curated group of senior level UK practitioners for a day focused on future-proofing both the discipline and careers in the age of AI. The agenda is packed full:<ol><li data-list="bullet">A keynote on where we see the state of CMA in 2026 and beyond</li><li data-list="bullet">A panel discussion on Putting AI to Work for CMA: Navigating the Challenges of AI While Keeping Humans in the Loop</li><li data-list="bullet">A mini-hackathon designed to empower non-technical CMA pros to design and build their own simple AI workflows on the spot. You'll leave with something real you you can bring back to your team on Monday.</li></ol>And it wouldn’t be CustomerX without a a stop at the pub to follow!Seats are limited. Register now.

CustomerX Roadshow London

AI is creating new opportunities for customer marketing and advocacy teams, but for many organizations, the workflows behind the scenes are still fragmented and manual.Join us for a practical conversation around SlapFive’s AI Agents and how teams are using AI to better identify advocates, surface meaningful customer insights, capture powerful quotes, and uncover moments of spontaneous advocacy across calls, communities, surveys, social channels, and customer success platforms.We’ll walk through real examples of how modern teams are bringing AI into their programs in a way that feels scalable, actionable, and still deeply human.

SlapFive Innovators Series: Bringing AI Into Customer Marketing Workflows

AI Geek Out is a monthly conversation for customer marketing and advocacy professionals who want to talk about how AI is actually being used inside modern programs.We’ll swap ideas, walk through real workflows, look at emerging trends, and discuss how teams are using AI to uncover customer insights, scale advocacy, save time, and create better customer experiences.

AI Geek Out

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