Friday, May 9 at 2PM ET: We will look at the key findings of the first of its kind, State of Customer Contact Databases Report. Spoiler Alert: it's not good. Be one of the first to get the report. 

Why Should Customer Marketers Care About Their Customer Contact Database?

Watch all sessions from Matik's Digital + CS Summit! 

Digital + CS Summit - All Session Recordings

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CustomerXCon 2025 Call for Speakers

The Digital + Customer Success Summit is bringing together top minds to help answer the question: how should customer success teams approach digital? Join this FREE virtual event on April 10!

Matik Scale + Customer Success Summit

AI Geek Out is a monthly conversation for customer marketing and advocacy professionals who want to talk about how AI is actually being used inside modern programs.We’ll swap ideas, walk through real workflows, look at emerging trends, and discuss how teams are using AI to uncover customer insights, scale advocacy, save time, and create better customer experiences.Hosted by Jeff Ernst

AI Geek Out

July Episode: What Is Customer Lifecycle Marketing, Really?Ask ten people that question and you'll get ten different answers.Join us for the July episode of Group Therapy for Customer Lifecycle Marketers as we unpack the purpose, scope, and future of one of the fastest-growing—and least standardized—roles in customer-facing organizations.Our conversation will hosted by Jeff Ernst, Founder @ CustomerX Community and Founder @ SlapFive, and led by our three expert panelists:<ol><li data-list="bullet">Lisa Pratt - Vice President, Customer Marketing @ Deltek and formerly Vice President of Customer Lifecycle Marketing at UKG.</li><li data-list="bullet">Irwin Hipsman - 4X Customer Lifecycle Marketing Director, Publisher of the B2B CLM 300+ Newsletter for Customer Lifecycle Marketers, and Founder @ Repetitos</li><li data-list="bullet">Meredith (Franks) Winslow - Fractional CMO &amp; Customer Marketing Leader, Lifecycle &amp; Advocacy Strategist Driving Adoption &amp; Growth, and Founder @ MF Marketing </li></ol>We’ll dig into questions like: What is Customer Lifecycle Marketing supposed to own? What outcomes should it drive? How should success be measured? Where should it partner with Customer Success, Product Marketing, Demand Generation, and Customer Marketing? And just as importantly, what shouldn't fall under its umbrella?No slides. No pitches. Just an honest conversation with practitioners trying to build the discipline in real time.

Group Therapy for Customer Lifecycle Marketers

How customer marketing teams are using reviews, advocacy, and AI-driven discovery to influence trust, pipeline, and buyer decisions.

SlapFive Innovator's Series: From Reviews to Revenue: The Future of Customer Proof

The StoryWe all know that Boston is the hub of the universe. It’s also the city where customer advocacy first found its footing. Customer Lifecycle Marketing is rapidly emerging and already has a large contingent of CLMs. It’s time to bring everybody together. We’re meeting on July 28 at Revolution Hall in Lexington — a mile from where the first shots of the American Revolution were fired 251 years ago.No panels, no pitches, no keynotes. Just practitioners who live customer lifecycle marketing and advocacy, getting together to meet, think out loud, and trade stories.Drinks are on us. The conversation is yours.Sponsored by B2B CLM 300+, SlapFive and CustomerX Community Who Should ComeIf customer lifecycle marketing, customer marketing, or customer advocacy is your world — whether you’re leading a team, building the function from scratch, or want to dip your toes into customer lifecycle marketing, you belong!

Customer Lifecycle Marketers, Customer Marketers, & Advocacy Meetup

Most teams treat surveys as one-off feedback collection tools. The problem is that the insights often stay siloed, disconnected from the workflows and programs that could actually drive impact.Join us for a practical look at SlapFive Surveys and how modern customer marketing and advocacy teams are using surveys to do far more than collect responses. We’ll walk through how teams are capturing customer stories, identifying advocacy opportunities, enriching customer profiles, tracking sentiment over time, and automatically triggering workflows based on customer input.This session will focus on real-world use cases, actionable workflows, and how to turn customer insight into something operational, scalable, and genuinely useful across marketing, sales, and customer success.

SlapFive Innovator's Series: Beyond Feedback - Smarter Surveys for Customer Marketing

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