Lessons learned from building an engaging practitioner community for Customer Marketers

You’ve got a great story from a big-name company that you worked really hard to create and get out into the world. But they didn’t renew. Now what?

Is it okay to use a customer story after the customer churns?

Presentation to the CustomerX community from 2023 that's even more relevant in today's Customer Marketing environment. Get the skinny on how to use CLG techniques to make yourself indispensable!

CLG Will Save Your Job - Deck

Join our CEO, Maria Sztarovics, as she delves deep into the intricacies of customer lifecycle management with two renowned experts in the field: the fabulous Liz and Deena from Captivate Collective.


New Advocast! LIFECYCLE: Advocacy Everywhere | Episode 13 ft. Liz and Deena

<h2>The ONLY conference designed by CustomerX Pros, for CustomerX pros in:</h2><ol><li data-list="bullet">Customer Marketing</li><li data-list="bullet">Customer Advocacy</li><li data-list="bullet">Customer Success</li><li data-list="bullet">Customer Experience</li><li data-list="bullet">﻿Customer Lifecycle Marketing</li></ol><h2>The theme for 2024 is Take it to the Top - aim for the highest level of success, impact, value and bring the role of CustomerX Professionals to the TOP!</h2> <h4>Hotel for the event:</h4><h4>We have reserved a room block at this hotel, which is across the street from the Hynes Convention Center.</h4><h4>Hilton Boston Back Bay at 40 Dalton Street Boston, MA 02115.</h4><h4>T&nbsp;+1 617-236-1100 - When calling, ask for the CustomerXCon 2024 rate.</h4>

CustomerXCon 2024

In case you haven't joined yet, we recently moved the online home of our CustomerX Pros community&nbsp;from Slack to a powerful community platform called Gradual. (you here now in the new Community home!!) In this session, I will share why we realized it was time to move away from Slack, the steps we took, and the challenges and successes encountered along the way.This session is for those of you in customer success, community building, and customer advocacy who are eager to elevate your community engagement game. I’ve been through this journey myself, and I’m excited to share the ins and outs of upgrading your engagement tools and strategies. We'll walk through each phase of the transition, from the initial planning stages to the final implementation and beyond. You'll get a clear picture of what it takes to succeed, including practical steps like data migration, onboarding your community members, and optimizing new features.My Journey:<ol><li data-list="ordered">Planning the Transition</li><li data-list="ordered">Preparing for Migration</li><li data-list="ordered">Implementation</li><li data-list="ordered">Maximizing Engagement</li><li data-list="ordered">Overcoming Challenges</li><li data-list="ordered">Successful Launch</li></ol>Key Takeaways:<ol><li data-list="bullet">Step-by-Step Transition Guide: I’ll provide a roadmap based on my own experience of moving from Slack to Gradual.</li><li data-list="bullet">Effective Communication: Learn the techniques I used to keep everyone in the loop and make the change smoother.</li><li data-list="bullet">Optimizing the New Platform: I’ll share tips on how to get the most out of new features and best practices when you move platforms.</li><li data-list="bullet">Addressing Challenges: Discover the strategies that helped me overcome common obstacles during the transition.</li><li data-list="bullet">Real-World Insights: I’ll pass on the lessons I learned along the way and show how you can apply them to your own community.</li></ol>See you there! <img src="https://d2xo500swnpgl1.cloudfront.net/uploads/customerx/some-file-20aa7252-74ea-40f1-9f16-ce21a6184aa8-1716902612968.jpeg">

<a href="https://www.eventbrite.com/e/cap-certification-summer-session-business-impact-program-execution-tickets-885661696977?discount=CXPROS" rel="noopener noreferrer" target="_blank">Learn more here</a> and register for your spot.<iframe class="ql-video" frameborder="0" allowfullscreen="true" src="https://www.eventbrite.com/e/cap-certification-summer-session-business-impact-program-execution-tickets-885661696977?discount=CXPROS"></iframe>

CAP Certification Summer series

This is one of three webinars presented by the Customer Leadership Institute on June 18.Long-time practitioners Irwin Hipsman, Founder of Repetitos and Laura Wheeler, Founder of Renegade Operations will look at the "Relationship of Customer Marketing with Revenue and Marketing Ops Teams".Others webinars on that day:Lauren Turner on Driving Growth Through Customer-Centric Culture: Strategies, Metrics, and Audits for Enhancing Customer ExperienceErica Saml Rench: Transforming Your Customer Experience with Marketing AI<a href="https://community.mycli.co/home/events/clix-june-2024-06-18?agenda_day=6532ab2e25d0fcda3409e48a&amp;agenda_track=6532ab2e25d0fcda3409e49b&amp;agenda_stage=6532ab2e25d0fcda3409e490&amp;agenda_filter_view=track&amp;agenda_view=list" rel="noopener noreferrer" target="_blank">Register Here</a>

Integrating Revenue and Marketing Ops: Strategies for Aligning Customer Marketing with Rev Ops

Please join us for an evening of networking, learning, and celebrating on Tuesday, June 4, from 5pm-8pm.Rod Cherkas, the author of the recently released book REACH: A Framework for Expanding Revenue from Your Existing Customers, will be moderating a panel discussion with Customer Success and Customer Marketing leaders.They will have an engaging dialog where you will learn about important trends:<ol><li data-list="ordered">The growing collaboration between Customer Marketers, Lifecycle Marketers, and CS teams</li><li data-list="ordered">The importance of developing a digital strategy that is impactful, efficient, and well-designed</li><li data-list="ordered">The expectation that CS teams more consistently contribute to expansion revenue growth</li></ol>Rod will also give out signed copies of his book to all attendees to celebrate the launch of the REACH Framework™, a tool purpose-built for Customer Success and Account Management teams.&nbsp;The event is generously hosted by SlapFive, the CustomerX Community … and Rod. And the event space is graciously provided by Underscore VC.We hope you can join us in early June!

Boston CustomerX Meetup - Panel Discussion: Framework for Expanding Revenue from Customers

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