Friday, May 9 at 2PM ET: We will look at the key findings of the first of its kind, State of Customer Contact Databases Report. Spoiler Alert: it's not good. Be one of the first to get the report. 

Why Should Customer Marketers Care About Their Customer Contact Database?

Watch all sessions from Matik's Digital + CS Summit! 

Digital + CS Summit - All Session Recordings

Submit your topic today to be a featured speaker at this years CustomerXCon

CustomerXCon 2025 Call for Speakers

The Digital + Customer Success Summit is bringing together top minds to help answer the question: how should customer success teams approach digital? Join this FREE virtual event on April 10!

Matik Scale + Customer Success Summit

<h2>If you’re heading to NYC for CMA Summit, come in a little early. </h2>On Monday, March 9 from 4–7 PM, SlapFive is hosting a CustomerX Meetup in Midtown with our featured partner, Referential, and the theme is simple:<h3>Benchmarking 2026: How Does Your CMA Program Stack Up?</h3>This time of year, everyone is deep in KPI conversations. But beyond your own numbers, how do your metrics compare to other CMA teams? What are peers actually being measured on? How aggressive are targets across the market? And where does your program fall in that mix?We’re hosting a practitioner-led panel and open Q&amp;A focused on honest peer benchmarking. No snooping, no bragging, just candid discussion and perspective. If you want a clearer sense of how your program compares and how it stacks up in the broader CMA landscape, we'd love to have you join the conversation.And let's be honest, it wouldn't be CustomerX without a hosted happy hour from SlapFive and Referential to follow, so make sure you knock off work a little early and join us! Panelists and venue details coming soon!

CustomerX Meetup NYC

CustomerXCon 2025 has reserved a room block with a special rate of $259 per night at the Cambria Hotel Boston Downtown - Seaport, which is a short walk from the venue. <a href="https://www.choicehotels.com/reservations/groups/ZP37E1" rel="noopener noreferrer" target="_blank">Click here to make your reservation</a>.Still need to convince your boss to approve the expense? Click here for the <a href="https://docs.google.com/document/d/1SFfykKmbkO78VLDvqAZj43NzM33Cmlyq2iHTtChwH8Q/copy?tab=t.0" rel="noopener noreferrer" target="_blank">Convince your boss letter</a> template.

CustomerXCon 2025

London

&nbsp;Drinks to follow downstairs at The White Haus Pub after the event!! Join us!Let’s be honest: AI hype is deafening, and most of it has nothing to do with the realities of customer marketing or advocacy.That changes here.Join a roomful of B2B customer marketing and advocacy pros&nbsp;in London for a hands-on, no-fluff session focused on how AI is&nbsp;actually&nbsp;being used to drive smarter programs, stronger customer stories, and more impact, without needing a PhD or a brand-new tech stack.Ahead of the session, you’ll submit one real challenge or task you're facing—something you’d love to hand off to AI. On the day,&nbsp;Jeff Ernst, CEO of SlapFive, will kick things off with “Beyond the Buzz: Real AI for Real Customer Marketers”, weaving your submissions into a sharp, fast-paced discussion of what’s working (and what’s not).Then we’ll split into small working groups to roll up our sleeves and tackle use cases that matter, together.This isn’t a product pitch or a parade of theory.&nbsp;It’s a working session for pros who are ready to move from buzzwords to better workflows, and have a pint while they’re at it.

Beyond the Buzz: Real AI for Real Customer Marketers

<h3>From support to strategy: How AI, product alignment, and CS reinvention drive sustainable competitive advantage.</h3>In today’s hyper-competitive, AI-disrupted market, Customer Success is no longer a function to manage—it’s an advantage to engineer. Yet too many companies still treat CS as a reactive support role, disconnected from product, go-to-market, and strategic growth initiatives. That thinking no longer works—and it’s costing businesses trust, expansion, and long-term competitiveness.In this C-suite-focused webinar, Rob Ciampa and Eric Peterson will outline what it takes to reimagine Customer Success as a strategic growth engine. Rob will explore how CS, when deeply aligned with product development, onboarding, and post-MVP realities, becomes the differentiator that competitors can’t replicate. Eric will share how CS organizations must evolve—operationally and culturally—to integrate with marketing, sales, and product, while embracing AI and moving beyond legacy metrics like NPS and VoC.This is a wake-up call for executive leaders: the companies that win tomorrow are rebuilding Customer Success today. This isn’t about churn mitigation. It’s about engineering a competitive edge that lasts.<ol><li data-list="bullet">Why Customer Success is becoming the key differentiator in competitive strategy</li><li data-list="bullet">How leading companies embed CS into product, onboarding, and post-sale execution</li><li data-list="bullet">What’s replacing legacy metrics like NPS and VoC in AI-powered environments</li><li data-list="bullet">How to align CS, product, sales, and marketing to drive trust, growth, and defensibility</li></ol>

Reimagining Customer Success as a Strategic Growth Engine

AI can transform how you work, but to get real benefit, you need to get beyond the hype to learn about:<ol><li data-list="bullet">Discovery Agents: how to listen for signals that identify potential advocates and content wherever they sound, including your CS call recordings, advocate job changers, community discussions, LinkedIn posts, NPS surveys, and more. </li><li data-list="bullet">Generative Agents: how to generate great content using custom storylines aimed at any marketing and sales use case.</li><li data-list="bullet">Agentic Workflows: how to automate all kinds of tasks with summarization, categorization, sentiment analysis, synthesis, recommendations, pattern recognition, transcription, and translation.</li></ol>

Use AI and Agentic Workflows to Overcome Your Biggest Customer Marketing Challenges

Empowering CustomerX Pros by fostering meaningful networking through dynamic events, while delivering valuable content to inspire continuous growth and excellence in our community and industry. 

CustomerX Pros

Home

Forum

Events

Content

People

Contributors

Albums

Chapters

Chat

Channels

Partners

Help

Role

Empowering CustomerX Pros by fostering meaningful networking through dynamic events, valuable content, and the inspiration for continuous growth and excellence in Customer Marketing and Advocacy. 

CustomerX Community

Login to the CustomerX Pros community to connect with others, attend community events, and more!

Login or Sign Up for even more

To unlock all parts of the community and get the best experience, complete your profile.