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Strong customer relationships are hardly built on assumptions. Yet, making assumptions about what customers already know, understand, and expect is one of the easiest ways to get off on the wrong foot. To avoid confusion, it helps to make clear what we’re talking about when we talk about “onboarding.” One of the most blurred lines we see in the Customer Success (CS) space is the line between Customer Onboarding, Company Onboarding, and User Onboarding.