ABM for Customer Marketing: Building Custom(er) Marketing: CustomerXCon 2023

How to utilize Account Based Marketing for truly customized Customer Marketing with tips and tricks for getting internal alignment on metrics, strategy, and execution. This session includes example use cases for cross-sell/ up-sell, customer retention, and advocacy as well as what to be mindful of when building these multi-channel campaigns.

Marie Elliott has the ABM Manager in Customer Marketing at Aprimo up until a month ago, and is now the head of Customer Marketing and Email Marketing.