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CustomerXCon 2023
# Aspiring CCOs
# Advocacy
# Customer Marketing
# Customer Strategy
# CustomerXCon 2023

A Customer-Led CMO's Path to the C-Suite with Carol Meyers: CustomerXCon 2023

Driving Customer-Led Growth is not easy. It takes a bold vision for creative ways to mobilize customers. It requires clear, confident and persuasive communication with executives. It forces cultural change and overcoming obstacles. Jeff Ernst sits down with Carol Meyers at CustomerXCon 2023 for a fireside chat about how she became customer-centric, her career path to the C-suite, and the skills and behaviors she needed to develop along the way. Carol is former CMO of Rapid7, Workhuman, LogMeIn, and Unica. She now serves as an advisor and director for dozens of high growth companies.
Carol Meyers
Carol Meyers ยท Mar 28th, 2024
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# Cross Sell & Upsell
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# CustomerXCon 2023
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Marie Elliott
Marie Elliott ยท Mar 27th, 2024
How to utilize Account Based Marketing for truly customized Customer Marketing with tips and tricks for getting internal alignment on metrics, strategy, and execution. This session includes example use cases for cross-sell/ up-sell, customer retention, and advocacy as well as what to be mindful of when building these multi-channel campaigns. Marie Elliott has the ABM Manager in Customer Marketing at Aprimo up until a month ago, and is now the head of Customer Marketing and Email Marketing.
# ABM
# Customer Marketing
# CustomerXCon 2023
50:59
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Data & Advocacy: The Secret Weapon of RevOps & Customer Marketing
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