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CustomerXCon 2023

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Driving Customer-Led Growth is not easy. It takes a bold vision for creative ways to mobilize customers. It requires clear, confident and persuasive communication with executives. It forces cultural change and overcoming obstacles. 

Jeff Ernst sits down with Carol Meyers at CustomerXCon 2023 for a fireside chat about how she became customer-centric, her career path to the C-suite, and the skills and behaviors she needed to develop along the way. Carol is former CMO of Rapid7, Workhuman, LogMeIn, and Unica. She now serves as an advisor and director for dozens of high growth companies.

A Customer-Led CMO's Path to the C-Suite with Carol Meyers: CustomerXCon 2023

How to utilize Account Based Marketing for truly customized Customer Marketing with tips and tricks for getting internal alignment on metrics, strategy, and execution. This session includes example use cases for cross-sell/ up-sell, customer retention, and advocacy as well as what to be mindful of when building these multi-channel campaigns.

Marie Elliott has the ABM Manager in Customer Marketing at Aprimo up until a month ago, and is now the head of Customer Marketing and Email Marketing.

ABM for Customer Marketing: Building Custom(er) Marketing: CustomerXCon 2023

In this episode, Irwin Hipsman, Former Customer Marketing Director, Forrester and Founder of Repetitos, joins Don Otvos to explore the expanding role of customer marketing, which requires a closer relationship to RevOps and customer data to succeed. They discuss the importance of maintaining a clean and accurate customer database for revenue-generating activities, including communications for net retention, running expansion campaigns, and tracking of your users and champions as they leave customer accounts.

 Data & Advocacy: The Secret Weapon of RevOps & Customer Marketing

Advocacy and customer marketing have become hot topics in the modern marketing world, and for good reason! The brands that get ahead in competitive industries are the ones that purposefully build and leverage the advocacy and loyalty of their customers, prospects, partners, and supporters to drive new and repeat business.

The Advocacy Channel: A Customer Marketing Podcast

In this 4  Phased approach it should take 30-60 days -> From the Launch of your program - hype it for 1-2 weeks internally and externally. 30 days after Launch of your program do an evaluation. Then each quarter track engagement score points for members, see where gaps are in activities and members. Have one central place for all things customer that everyone has visibility into as this helps track health scores and forecast renewals and avoids burnout of customer asks. Reconfirm what membership means if you need to re engage with a customer. Also allow a customer to be deactivated from the program, and define how that could occur for Sales/CS. 
AND MOST IMPORTANT KNOW YOUR NUMBERS



4 Step Process for Customer Program Building

CustomerX ExpertXchange: Responsive's Alyse Chiariello

CustomerX ExpertXchange - Lifecycle Marketing = the new Customer Marketing

Empowering CustomerX Pros by fostering meaningful networking through dynamic events, while delivering valuable content to inspire continuous growth and excellence in our community and industry. 

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.css-vf6mhk-StyledLink:hover *{color:var(--theme-color-primary, #F37822);}A Customer-Led CMO's Path to the C-Suite with Carol Meyers: CustomerXCon 2023

A Customer-Led CMO's Path to the C-Suite with Carol Meyers: CustomerXCon 2023