Founder

Customer Marketing

Learn about the relationship between Revenue Operations and Customer Marketing.

In this episode, Irwin Hipsman, Former Customer Marketing Director, Forrester and Founder of Repetitos, joins Don Otvos to explore the expanding role of customer marketing, which requires a closer relationship to RevOps and customer data to succeed. They discuss the importance of maintaining a clean and accurate customer database for revenue-generating activities, including communications for net retention, running expansion campaigns, and tracking of your users and champions as they leave customer accounts.

 Data & Advocacy: The Secret Weapon of RevOps & Customer Marketing

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Data & Advocacy: The Secret Weapon of RevOps & Customer Marketing

Learn about the relationship between Revenue Operations and Customer Marketing.

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