Customer Advocacy and Engagement Manager

Senior Manager, Customer Marketing and Advocacy

CustomerXCon 2024

Customer Marketing and Advocacy Track

Growing your Customer Marketing is always the dream, right? Organizations tout ‘Customer forward,’ ‘Customer led,’ and ‘Customer first’ mentalities, but what does that mean for the growth of your team? How should responsibilities be divided, and how should team members strategize to build programs that meet ever-growing demands?

Explore how to keep teams laser-focused while giving each member the opportunity to carve out their own niche. We’ll cover setting KPIs that allow team members to excel while building towards a shared goal, and how to design programs that keep the customers the stars while proving your team’s business impact.

Customer marketers with different areas of expertise and experience will share their thoughts on navigating executive buy-in, customer communications, and storytelling efforts.
1: How to keep growing teams focused on complementary goals; setting KPIs that speak to each team members’ expertise while driving towards projects with big business impact
2: Designing customer-first programs that still achieve ROI; how to keep customers the star while getting the results that show your team’s impact
3: Planning for times of growth - how to make the business case for a larger team, and designing new roles that meet the needs of the business and your team.

Growing without the Pains Making your strategic programs work for you

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Growing without the Pains Making your strategic programs work for you

Customer Marketing and Advocacy Track

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