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Customer Marketing
May 2, 2024

Can you tell a full customer story in just one slide?

# Content Creation
# Customer Stories
# Marketing & Sales Strategies
# Social Media

See 4 slide examples

Emily Amos
Emily Amos

Sales teams love to share customer stories with leads, but they often need to take the form of just one slide in a deck. So how can you capture a whole success story in just one slide? In this post, we’ll look at 4 customer story slide examples that help the sales team close deals.


Here are 5 must-haves for your customer story slides

✔️ Customer logo

✔️ Your logo

✔️ Customer quote/testimonial

✔️ Meaningful metrics

✔️ Slide notes with details on customer, challenge, solution and results 


And here are 4 nice-to-haves for your customer story slides

👍 Headshot of customer

👍 Branded image from customer that helps illustrate the story

👍 One-sentence overview of challenge, solution and results

👍 Link to full story


4 customer story slide examples

Example #1

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This example:

  1. is visually impactful
  2. easy to digest at a glance
  3. puts the onus on the salesperson to tell the story


Example #2

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This example:

  1. requires less effort from the salesperson because the framework of the story is included
  2. is less visually impactful because there’s more information to digest
  3. works well as a leave-behind


Example #3

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This example:

  1. captures all the key elements
  2. could be a lot to digest


Example #4

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This example:

  1. provides a snapshot of the full story
  2. works well if you don’t have strong metrics







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