Sales teams love to share customer stories with leads, but they often need to take the form of just one slide in a deck. So how can you capture a whole success story in just one slide? In this post, we’ll look at 4 customer story slide examples that help the sales team close deals.

Here are 5 must-haves for your customer story slides

✔️ Customer logo

✔️ Your logo

✔️ Customer quote/testimonial

✔️ Meaningful metrics

✔️ Slide notes with details on customer, challenge, solution and results 

And here are 4 nice-to-haves for your customer story slides

👍 Headshot of customer

👍 Branded image from customer that helps illustrate the story

👍 One-sentence overview of challenge, solution and results

👍 Link to full story

4 customer story slide examples

Example #1

This example:

1. is visually impactful
2. easy to digest at a glance
3. puts the onus on the salesperson to tell the story

Example #2

This example:

1. requires less effort from the salesperson because the framework of the story is included
2. is less visually impactful because there’s more information to digest
3. works well as a leave-behind

Example #3

This example:

1. captures all the key elements
2. could be a lot to digest

Example #4

This example:

1. provides a snapshot of the full story
2. works well if you don’t have strong metrics