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Sales teams love to share customer stories with leads, but they often need to take the form of just one slide in a deck. So how can you capture a whole success story in just one slide? In this post, we’ll look at 4 customer story slide examples that help the sales team close deals. <h2>Here are 5 must-haves for your customer story slides</h2>✔️ Customer logo✔️ Your logo✔️ Customer quote/testimonial✔️ Meaningful metrics✔️ Slide notes with details on customer, challenge, solution and results&nbsp; <h2>And here are 4 nice-to-haves for your customer story slides</h2>👍 Headshot of customer👍 Branded image from customer that helps illustrate the story👍 One-sentence overview of challenge, solution and results👍 Link to full story <h2>4 customer story slide examples</h2><h3>Example #1</h3><img alt="some-file-5e894586-5987-44da-b2f1-874a8c246e79" src="https://d2xo500swnpgl1.cloudfront.net/uploads/customerx/some-file-5e894586-5987-44da-b2f1-874a8c246e79-1714654891868.png">This example:<ol><li data-list="bullet">is visually impactful</li><li data-list="bullet">easy to digest at a glance</li><li data-list="bullet">puts the onus on the salesperson to tell the story</li></ol> <h3>Example #2</h3><img alt="some-file-097b5cec-4437-452a-be67-705c8e4f1afd" src="https://d2xo500swnpgl1.cloudfront.net/uploads/customerx/some-file-097b5cec-4437-452a-be67-705c8e4f1afd-1714654956930.png">This example:<ol><li data-list="bullet">requires less effort from the salesperson because the framework of the story is included</li><li data-list="bullet">is less visually impactful because there’s more information to digest</li><li data-list="bullet">works well as a leave-behind</li></ol> <h3>Example #3</h3><img alt="some-file-7c6b9665-dc38-4da4-a052-963eb1b9cbe3" src="https://d2xo500swnpgl1.cloudfront.net/uploads/customerx/some-file-7c6b9665-dc38-4da4-a052-963eb1b9cbe3-1714655011158.png">This example:<ol><li data-list="bullet">captures all the key elements</li><li data-list="bullet">could be a lot to digest</li></ol> <h3>Example #4</h3><img alt="some-file-6e26e3d0-95af-4ced-b231-08ee58a944c9" src="https://d2xo500swnpgl1.cloudfront.net/uploads/customerx/some-file-6e26e3d0-95af-4ced-b231-08ee58a944c9-1714655066253.png">This example:<ol><li data-list="bullet">provides a snapshot of the full story</li><li data-list="bullet">works well if you don’t have strong metrics</li></ol>

See 4 slide examples

Sales teams love to share customer stories with leads, but they often need to take the form of just one slide in a deck. In this post, we’ll look at 4 slide examples you can take inspiration from when creating your own slides.

Can you tell a full customer story in just one slide?

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Can you tell a full customer story in just one slide?

See 4 slide examples

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