Can you tell a full customer story in just one slide?

# Content Creation

# Customer Stories

# Marketing & Sales Strategies

# Social Media

See 4 slide examples

Emily Amos

Sales teams love to share customer stories with leads, but they often need to take the form of just one slide in a deck. So how can you capture a whole success story in just one slide? In this post, we’ll look at 4 customer story slide examples that help the sales team close deals.

Here are 5 must-haves for your customer story slides

✔️ Customer logo

✔️ Your logo

✔️ Customer quote/testimonial

✔️ Meaningful metrics

✔️ Slide notes with details on customer, challenge, solution and results

And here are 4 nice-to-haves for your customer story slides

👍 Headshot of customer

👍 Branded image from customer that helps illustrate the story

👍 One-sentence overview of challenge, solution and results

👍 Link to full story

4 customer story slide examples

Example #1

This example:

is visually impactful

easy to digest at a glance

puts the onus on the salesperson to tell the story

Example #2

This example:

requires less effort from the salesperson because the framework of the story is included

is less visually impactful because there’s more information to digest

works well as a leave-behind

Example #3

This example:

captures all the key elements

could be a lot to digest

Example #4

This example:

provides a snapshot of the full story

works well if you don’t have strong metrics

Table Of Contents

Can you tell a full customer story in just one slide?

See 4 slide examples

Popular

Related