Customer Marketing
May 2, 2024
Can you tell a full customer story in just one slide?
# Content Creation
# Customer Stories
# Marketing & Sales Strategies
# Social Media
See 4 slide examples
Emily Amos
Sales teams love to share customer stories with leads, but they often need to take the form of just one slide in a deck. So how can you capture a whole success story in just one slide? In this post, we’ll look at 4 customer story slide examples that help the sales team close deals.
Here are 5 must-haves for your customer story slides
✔️ Customer logo
✔️ Your logo
✔️ Customer quote/testimonial
✔️ Meaningful metrics
✔️ Slide notes with details on customer, challenge, solution and results
And here are 4 nice-to-haves for your customer story slides
👍 Headshot of customer
👍 Branded image from customer that helps illustrate the story
👍 One-sentence overview of challenge, solution and results
👍 Link to full story
4 customer story slide examples
Example #1
This example:
- is visually impactful
- easy to digest at a glance
- puts the onus on the salesperson to tell the story
Example #2
This example:
- requires less effort from the salesperson because the framework of the story is included
- is less visually impactful because there’s more information to digest
- works well as a leave-behind
Example #3
This example:
- captures all the key elements
- could be a lot to digest
Example #4
This example:
- provides a snapshot of the full story
- works well if you don’t have strong metrics
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