Customer Marketing
May 2, 2024 · Last updated on February 10, 2025
Can you tell a full customer story in just one slide?
![Can you tell a full customer story in just one slide?](https://cdn.gradual.com/images/https://d2xo500swnpgl1.cloudfront.net/uploads/customerx/Customer-story-slide-example-1-d432ca1b-bf7a-4f15-a686-6df9674902de-1714655660563.png?fit=scale-down&width=2400)
# Content Creation
# Customer Stories
# Marketing & Sales Strategies
# Social Media
See 4 slide examples
![Emily Amos](https://cdn.gradual.com/images/https://d2xo500swnpgl1.cloudfront.net/uploads/customerx/emily-7f7484cf-0f8a-4087-9313-aa0e657c94b6-1713878045409.jpeg?fit=scale-down&width=60)
Emily Amos
![Can you tell a full customer story in just one slide?](https://cdn.gradual.com/images/https://d2xo500swnpgl1.cloudfront.net/uploads/customerx/Customer-story-slide-example-1-d432ca1b-bf7a-4f15-a686-6df9674902de-1714655660563.png?fit=scale-down&width=2400)
Sales teams love to share customer stories with leads, but they often need to take the form of just one slide in a deck. So how can you capture a whole success story in just one slide? In this post, we’ll look at 4 customer story slide examples that help the sales team close deals.
Here are 5 must-haves for your customer story slides
✔️ Customer logo
✔️ Your logo
✔️ Customer quote/testimonial
✔️ Meaningful metrics
✔️ Slide notes with details on customer, challenge, solution and results
And here are 4 nice-to-haves for your customer story slides
👍 Headshot of customer
👍 Branded image from customer that helps illustrate the story
👍 One-sentence overview of challenge, solution and results
👍 Link to full story
4 customer story slide examples
Example #1
![some-file-5e894586-5987-44da-b2f1-874a8c246e79](https://d2xo500swnpgl1.cloudfront.net/uploads/customerx/some-file-5e894586-5987-44da-b2f1-874a8c246e79-1714654891868.png)
This example:
- is visually impactful
- easy to digest at a glance
- puts the onus on the salesperson to tell the story
Example #2
![some-file-097b5cec-4437-452a-be67-705c8e4f1afd](https://d2xo500swnpgl1.cloudfront.net/uploads/customerx/some-file-097b5cec-4437-452a-be67-705c8e4f1afd-1714654956930.png)
This example:
- requires less effort from the salesperson because the framework of the story is included
- is less visually impactful because there’s more information to digest
- works well as a leave-behind
Example #3
![some-file-7c6b9665-dc38-4da4-a052-963eb1b9cbe3](https://d2xo500swnpgl1.cloudfront.net/uploads/customerx/some-file-7c6b9665-dc38-4da4-a052-963eb1b9cbe3-1714655011158.png)
This example:
- captures all the key elements
- could be a lot to digest
Example #4
![some-file-6e26e3d0-95af-4ced-b231-08ee58a944c9](https://d2xo500swnpgl1.cloudfront.net/uploads/customerx/some-file-6e26e3d0-95af-4ced-b231-08ee58a944c9-1714655066253.png)
This example:
- provides a snapshot of the full story
- works well if you don’t have strong metrics
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