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Making Customer Programs a Revenue Driver

Customer Success & Customer Marketing Should be Siblings not Cousins

In this 4  Phased approach it should take 30-60 days -> From the Launch of your program - hype it for 1-2 weeks internally and externally. 30 days after Launch of your program do an evaluation. Then each quarter track engagement score points for members, see where gaps are in activities and members. Have one central place for all things customer that everyone has visibility into as this helps track health scores and forecast renewals and avoids burnout of customer asks. Reconfirm what membership means if you need to re engage with a customer. Also allow a customer to be deactivated from the program, and define how that could occur for Sales/CS. 
AND MOST IMPORTANT KNOW YOUR NUMBERS



4 Step Process for Customer Program Building

Lessons learned from building an engaging practitioner community for Customer Marketers

CustomerX ExpertXchange: Responsive's Alyse Chiariello

CustomerX ExpertXchange - Lifecycle Marketing = the new Customer Marketing

You’ve put a lot of time and money into producing great customer stories. 

So how can you get them in front of your target audience on LinkedIn?

Check out 3 of my favorite formats (with examples from Gong, Okta and Vengage). 

3 Ways to Promote Your Customer Stories on LinkedIn

Empowering CustomerX Pros by fostering meaningful networking through dynamic events, while delivering valuable content to inspire continuous growth and excellence in our community and industry. 

CustomerX Pros

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Check out their virtual booths for educational resources, product/service info, and swag.

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Making Customer Programs a Revenue Driver