CustomerX Pros
+00:00 GMT
CustomerXCon 2025
IN-PERSON
(Event Time Zone)

CustomerXCon 2025

CustomerXCon 2025 has reserved a room block with a special rate of $259 per night at the Cambria Hotel Boston Downtown - Seaport, which is a short walk from the venue. Click here to make your reservation.

Still need to convince your boss to approve the expense? Click here for the Convince your boss letter template.

Speakers

Christina Garnett
Founder | Fractional Chief Customer Officer + Consultant @ Pocket CCO
Amy Bills
VP, Principal Analyst, Customer Retention, Growth, @ Forrester
Megan Burns
Customer Experience & Trust Strategist Founder @ Enterprise Experiences
Angela Wells
Senior Director, Customer Advocacy & Exec Programs @ Splunk
Marina Wodewotsky
Customer Marketing & Advocacy @ Fortinet
Liz Richardson
Co-Founder & Chief Revenue Officer @ Captivate Collective
Nicole Saunders
Senior Director, Customer Experience Strategy @ Higher Logic
Lauren Turner
CEO/Founder @ CustomerCentrx
Scott Stransky
Founder @ Thru Content
Kevin Dunn
Senior Manager, Customer Education and Community @ Airtable
Alison Bukowski
VP Customer Experience @ Point of Reference
Dave Hansen
Global Customer Advocacy Program Manager @ Siemens
Nicole Zuccaro
Senior Manager, Customer Marketing @ Zimperium
Dana Alvarenga
VP Customer Experience @ SlapFive
Victoria Mento
Global Head of Customer Marketing @ Forcepoint
Bailey Harmon
Senior Customer Advocacy Manager @ Netskope
Jeff Ernst
CEO @ SlapFive
Evan Jacobs
Director, Global Customer & Partner Marketing @ Chainalysis
James Lustenader
Director, Customer Marketing @ Planview
Victoria LaPlante
Customer Marketing @ Visier Inc
Amanda Crocker
Senior Customer Advocacy Manager @ Splunk
Jennifer Kay
VP Customer Success @ Arena
Jamie Pierce
Head of Community @ Glean
Keri Linscott
Director Global Marketing Programs @ Magnet Forensics
Abbey Joyce
Customer and Brand Advocacy Program Manager @ SmartBear
Meredith Franks Winslow
Director Customer Marketing @ Outreach
Sara Huntley
Senior Director, Customer Advocacy @ Arcadia
Karen Thomas-Smith
CMO @ Arcadia
Brian Piper
Customer Marketing and Community @ Illumio
Irwin Hipsman
Founder @ Repetitos
Mary Green
Director Community Platforms @ Infor
Deena Zenyk
Co-Founder & Chief Client Officer @ Captivate Collective

Agenda

Day 1Day 2
Main Hall
Break
8:00 AM - 8:45 AM
Registration and Breakfast
Opening / Closing
9:00 AM - 9:30 AM
AI and the Art of Possible
Keynote
9:30 AM - 10:00 AM
From Vendor to Partner: Making Trust the Ultimate Advantage in B2B Business
Presentation
10:00 AM - 10:30 AM
Sponsor Spotlights
Presentation
10:45 AM - 11:15 AM
The Relationship Loop: Connect Teams to Connect Customers
Presentation
1:00 PM - 1:30 PM
Measuring What Matters: Advocacy Attribution & Reporting
Presentation
1:30 PM - 2:00 PM
The Power of Partnership: How Customer Success & Customer Marketing Drive Human-Led Growth
Roundtable
2:00 PM - 3:00 PM
Birds of a Feather
Fireside Chat
3:15 PM - 3:45 PM
Creating a Growth Engine: Fueling Customer Expansion Through Advocacy and Account-Based Strategies
Presentation
3:45 PM - 4:15 PM
Adapt, Experiment, Thrive: Meeting the New Customer Standard
Presentation
4:15 PM - 4:35 PM
Sponsor Spotlights
Mezzanine Breakout
Roundtable
11:15 AM - 12:15 PM
Group Therapy Breakout: Tea, Truths and Tales: The Unfiltered CMA Roundtable
Roundtable
4:40 PM - 5:30 PM
Group Therapy Breakout - From Feedback to Fuel: Building Customer Voice That Powers Every Program
Main Hall Breakout Left
Roundtable
11:15 AM - 12:15 PM
Group Therapy Breakout - Wearing All the Hats Without Losing Your Head: A Survival Guide for CMA Pra
Roundtable
4:40 PM - 5:30 PM
Group Therapy Session: Changing Fast: Navigating AI’s Impact on CMA Expanding Responsibilities, Tech
Main Hall Breakout Right
Roundtable
11:15 AM - 12:15 PM
Group Therapy Breakout - Reshaping Buyer Behavior Through Customer Storytelling
Roundtable
4:40 PM - 5:30 PM
Group Therapy Breakout: Trends in the CMA Job Market
The Connection Lounge
Break
10:30 AM - 10:45 AM
Break
Break
12:15 PM - 1:00 PM
Lunch
Break
3:00 PM - 3:15 PM
Break
Break
5:30 PM - 7:00 PM
Welcome Party

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Community
Starting in 15 days
November 18, 8:00 AM EST (Event Time Zone)
Location
Artists for Humanity Epicenter, 100 W 2nd St, Boston, MA, United States
Starting in 15 days
November 18, 8:00 AM EST (Event Time Zone)
Location
Artists for Humanity Epicenter, 100 W 2nd St, Boston, MA, United States
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