IN-PERSON

(Event Time Zone)

CustomerXCon 2025

Name: CustomerXCon%202025
Start: 2025-11-18T20:00:00.991Z
End: 2025-11-19T21:00:00.991Z
Location: Artists for Humanity Epicenter

# Community

# Customer Strategy

# Customer Marketing

# Group Therapy

# Lifecycle Marketing

# Networking

CustomerXCon 2025 has reserved a room block with a special rate of $259 per night at the Cambria Hotel Boston Downtown - Seaport, which is a short walk from the venue. Click here to make your reservation.

Speakers

Dana Alvarenga

VP Customer Experience @ SlapFive

Christina Garnett

Founder | Fractional Chief Customer Officer + Consultant @ Pocket CCO

Lauren Turner

CEO/Founder @ CustomerCentrx

Scott Stransky

Founder @ Thru Content

Jeff Ernst

CEO @ SlapFive

Kevin Dunn

Senior Manager, Customer Education and Community @ Airtable

Alison Bukowski

VP Customer Experience @ Point of Reference

Dave Hansen

Global Customer Advocacy Program Manager @ Siemens

Nicole Zuccaro

Senior Manager, Customer Marketing @ Zimperium

Victoria Mento

Global Head of Customer Marketing @ Forcepoint

Bailey Harmon

Senior Customer Advocacy Manager @ Netskope

Evan Jacobs

Director, Global Customer & Partner Marketing @ Chainalysis

James Lustenader

Director, Customer Marketing @ Planview

Angela Wells

Senior Director, Customer Advocacy & Exec Programs @ Splunk

Victoria LaPlante

Customer Marketing @ Visier Inc

Amanda Crocker

Senior Customer Advocacy Manager @ Splunk

Jennifer Kay

VP Customer Success @ Arena

Nicole Saunders

Senior Director, Customer Experience Strategy @ Higher Logic

Jamie Pierce

Head of Community @ Glean

Keri Linscott

Director Global Marketing Programs @ Magnet Forensics

Marina Wodewotsky

Customer Marketing & Advocacy @ Fortinet

Abbey Joyce

Customer and Brand Advocacy Program Manager @ SmartBear

Meredith Franks Winslow

Director Customer Marketing @ Outreach

Sara Huntley

Senior Director, Customer Advocacy @ Arcadia

Karen Thomas-Smith

CMO @ Arcadia

Megan Burns

Customer Experience & Trust Strategist Founder @ Enterprise Experiences

Agenda

Day 1Day 2

Main Hall

Mezzanine Breakout

Main Hall Breakout Left

Main Hall Breakout Right

The Connection Lounge

8:00 AM, EST

8:45 AM, EST

Break

Registration and Breakfast

9:00 AM, EST

9:30 AM, EST

Opening / Closing

Welcome and Icebreaker

Come learn - 'What is your Archetype' - pair up with peers and meet someone new as we kickoff day 1.

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9:30 AM, EST

10:00 AM, EST

Keynote

The Advocacy Advantage: Building Programs That Power Growth

Since joining Arcadia in 2025, Karen has steered the company’s market strategy, shaping how customers understand and embrace its solutions. She leads a creative, impact-driven marketing team united by her passion for innovation and storytelling. Join Karen and Sara in a dynamic fire side chat!

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10:00 AM, EST

10:30 AM, EST

Presentation

The Relationship Loop: Connect Teams to Connect Customers

Customer relationships don’t happen in a vacuum. They’re the output of how your teams communicate, align, and empathize, internally. In this compelling session, discover how to create a “relationship loop” that turns internal collaboration into external customer devotion. Drawing from insights in her book Transforming Customer-Brand Relationships, Christina will show how companies that unify around community—internally and externally—build stronger, more emotional, and more sustainable customer loyalty.

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10:40 AM, EST

10:55 AM, EST

Presentation

Sponsor Spotlights

3 Sponsors doing quick demo and customer spotlight

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1:00 PM, EST

1:30 PM, EST

Presentation

Measuring What Matters: Advocacy Attribution & Reporting

Join us for an insightful journey through Planview's customer intelligenceevolution, where we'll explore how measuring what truly matters to you and your customer's businesses can transform the relationship. In this session, James will walk through Planview's five-stage maturity journey.

Through real-world examples and honest lessons learned, you'll discover how each stage of maturity - from offline data management to an integrated customer lifecycle marketing - brought new capabilities, challenges, and opportunities. We'll demonstrate how expanding your data ecosystem, including more departments, and expanding analytical capabilities can lead you to deeper customer insights and ultimately build stronger relationships.

Whether you're just starting your journey or looking to advance your current practices, this session will provide actionable insights to help you measure what matters and drive meaningful relationship outcomes.

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1:30 PM, EST

2:00 PM, EST

Presentation

The Power of Partnership: How Customer Success & Customer Marketing Drive Human-Led Growth

In today’s customer-centric world, trust and authenticity are the foundations of loyalty. To foster meaningful connections at scale, Customer Success and Customer Marketing teams must collaborate to amplify human-led growth.

As AI transforms customer engagement, the challenge isn’t just automation—it’s integration. AI enhances personalization, predicts needs, and streamlines workflows, but how can brands ensure technology strengthens relationships rather than replaces them?

This session will explore how Customer Success and Customer Marketing can drive scalable, human-first interactions while leveraging AI-powered tools. Attendees will gain insights into predictive engagement strategies and advocacy automation—all designed to deepen authentic customer relationships while preserving the human touch.

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