Name: CustomerXCon%202025
Start: 2025-11-17T20:00:00.991Z
End: 2025-11-19T21:00:00.991Z
Location: Artists for Humanity Epicenter

SlapFive only customer user group - Contact your SlapFive CSM to learn more.

SlapFive User Group

Registration and Breakfast

Welcome and Icebreaker

VP Customer Experience

Keynote - Coming Soon

The Relationship Loop: Connect Teams to Connect Customers

Founder | Fractional Chief Customer Officer + Consultant

Break

3 Sponsors doing quick demo and customer spotlight

Sponsor Spotlights

Group Therapy Breakout -  All things AI while still staying Human

Todays' B2B tech buying decisions are made by diverse groups of stakeholders — each with their own roles, pain points, and readiness for change. Because enterprise technology purchasing represents a significant change that happens in a complex psychological framework, it requires a different approach to delivering social proof. 

Conventional customer case studies are frequently too generic to resonate with the specific concerns and motivations of individual decision-makers and, therefore, lack an actual impact on buying cycle.

This session will explore a more strategic approach, using role- and Stage-of-Change-specific customer micro-stories that speak directly to where each stakeholder is on their journey.

Using a blend of behavioral science and real-world examples, we’ll show how aligning stories with both role (e.g., IT lead, security exec, finance approver) and present phase in the Transtheoretical Model of Behavioral Change (pre-contemplation, planning, maintenance etc.) can accelerate consensus and shorten deal cycles. 

This session is designed for customer marketers and advocacy leaders looking to move beyond vanity storytelling to drive real pipeline impact. You’ll learn how to activate customer voices more strategically, improve message resonance across the buying group, and create content that not only celebrates customers—but moves deals forward.


Group Therapy Breakout - Reshaping Buyer Behavior Through Customer Storytelling

Founder

Ever feel like your job description was stitched together by a caffeinated committee with no understanding of physics, time, or human capacity? Welcome to the life of a CMA practitioner, where you're expected to be the voice of the customer, the community whisperer, the feedback wrangler, the revenue accelerator—and somehow still have time to send a witty newsletter on Tuesday.

In this refreshingly honest keynote, Lauren Turner breaks down how to actually survive and thrive in a role that sounds more like four jobs in a trench coat. You'll get practical tactics for aligning with cross-functional partners (even the ones who ghost your Slack messages), making your impact visible without humble-bragging into oblivion, and influencing leadership without needing a VP title. Because when you're being told to "do more with less," it's time to get strategic—or at least wildly efficient.

Group Therapy Breakout - Wearing All the Hats Without Losing Your Head: A Survival Guide for CMA Pra

CEO/Founder

Lunch

Measuring What Matters: Advocacy Attribution & Reporting

In today’s customer-centric world, trust and authenticity are the foundations of loyalty. To foster meaningful connections at scale, Customer Success and Customer Marketing teams must collaborate to amplify human-led growth. 

As AI transforms customer engagement, the challenge isn’t just automation—it’s integration. AI enhances personalization, predicts needs, and streamlines workflows, but how can brands ensure technology strengthens relationships rather than replaces them? 

This session will explore how Customer Success and Customer Marketing can drive scalable, human-first interactions while leveraging AI-powered tools. Attendees will gain insights into predictive engagement strategies and advocacy automation—all designed to deepen authentic customer relationships while preserving the human touch. 

The Power of Partnership: How Customer Success & Customer Marketing Drive Human-Led Growth

Global Head of Customer Marketing 

Industry and Role Based Birds of Feather breakouts
Industry examples: Ed Tech, Cybersecurity, Healthcare,Sales Engagement 

Role examples: CMO/CCO, Reference Management, Community, Advocacy

Birds of a Feather

Panel - Creating a Growth Engine

Group Therapy Breakout

Welcome Party

Breakfast Chat

Day 2 Keynote - All things AI

"Creating compelling customer stories in cybersecurity is challenging. In this session, Marina shares how she’s leading a multicultural customer evidence program that balances deep, detailed use cases with thoughtful positioning of their customers in a highly sensitive industry like cybersecurity.

Marina will explore how her team conducts interviews in customers’ native languages to help them feel as comfortable as possible. She’ll share how to onboard and continuously train external agencies to handle complex cybersecurity narratives, and how to uncover sensitive customer insights in an industry known for its confidentiality and risk aversion.

Attendees will learn practical techniques to balance technical depth with human storytelling, maintain consistency across regions, and build trust with customers who operate in different realities—all while representing one of the world’s leading cybersecurity firms."

Building a Scalable Customer Story Program in the Cybersecurity Industry

Customer advocacy leaders are often tasked with proving the impact of their programs, but fragmented tools, inconsistent metrics, and limited visibility make that difficult. In this session, Bailey shares how she tackled these challenges by building a centralized advocacy reporting strategy that integrates data from multiple tools and initiatives.

Bailey will walk through how she identified the right metrics aligned with business priorities, unified advocacy touchpoints into a single view, and developed a scalable reporting structure to showcase influence on pipeline and customer engagement. She’ll also share best practices for navigating internal alignment across marketing, RevOps, and executive teams, and how she positioned advocacy as a strategic lever, not just a nice-to-have initiative.

Attendees will leave with a roadmap for elevating advocacy reporting from fragmented spreadsheets to executive-ready dashboards and practical advice for tying advocacy performance to revenue, awareness, and retention.

Data-Driven Advocacy: A Strategic Approach to Metrics and Visibility

Senior Customer Advocacy Manager

“Banks never go public. Government agencies don’t do marketing.”

Sound familiar? For customer marketers, especially in regulated industries like finance and the public sector, it can feel impossible to get the biggest, most impressive logos to share their story publicly. But there’s a secret weapon we’re not using enough: customer awards.

In this session, I’ll share how we cracked some of the most high-profile, risk-averse customers in the world by positioning them as the hero through a strategic, high-integrity customer awards program. You’ll get a behind-the-scenes look at the playbooks that led to yeses from organizations that had historically said no to case studies, PR, and other co-marketing opportunities.

We’ll talk positioning, executive alignment, legal approvals, and the subtle art of tying your customer’s win to your brand, without ever making it about you. If you’ve ever struggled to spotlight your best customers because of internal red tape, this session is for you.

“They’ll Never Say Yes”: How Customer Awards Can Break Down Walls (and Spark Mutual Brand Success)

Director, Global Customer & Partner Marketing

Industry and Role Based Birds of Feather breakouts.

Industry examples: Ed Tech, Cybersecurity,  Healthcare, Sales Engagement 

Role examples: CMO/CCO, Reference Management, Community, Advocacy

"Advocacy isn’t a vibe—it’s a revenue lever. Too often though, customer marketing gets written off as “feel-good fluff” without hard metrics to back it up. Over the past 12+ years, I’ve led customer marketing and advocacy across cybersecurity, SaaS, and consulting orgs—consistently translating customer voice into C-suite-prioritized KPIs. 

From increasing Trustpilot reviews by 134% and improving star ratings by 151% for Toast POS, to driving $10.7M in influenced pipeline and a 10% YoY increase in adoption at NowSecure, to scaling a 300-member advocacy community at Brainworks and launching full lifecycle comms at Zimperium—I’ve seen what it takes to make leadership care. 

This session will unpack how to connect your programs to real revenue, how to surface the right insights for execs, and what to do when you’re flying solo without a budget (or magic red shoes). After all, as any misunderstood marketer knows—it's not about being liked, it's about being believed in."

Defying Expectations: How I Got the C-Suite to Give a Sh*t About Advocacy

Senior Manager, Customer Marketing

Panel - Empathy at the Crossroads: Navigating AI and the Human Touch

Senior Manager, Customer Education and Community

Closing Remarks

Pre Event

Day 1

Day 2

<p>CustomerXCon 2025 has reserved a room block with a special rate of $259 per night at the <strong>Cambria Hotel Boston Downtown - Seaport, which is a short walk from the venue. <a href="https://www.choicehotels.com/reservations/groups/ZP37E1" rel="noopener noreferrer" target="_blank">Click here to make your reservation</a>.</strong></p>

CustomerXCon 2025

What do you most want to get out of attending this event?

What are the biggest, hairiest customer-related topics or challenges you want to make sure are covered during the event?

Name a couple of people you'd like to meet and talk with at the event and we'll try to make sure they attend.

Tell us about any dietary needs or restrictions you have.

CustomerXCon 2025 Registration

Global Customer Advocacy Program Manager

Main Hall

Mezzanine Breakout

Main Hall Breakout Left

Main Hall Breakout Right

The Connection Lounge

Early Bird Registration

Register before July 31, 2025 and save $300 off the Regular Registration ticket price.

Team Registration

Teams of 3 or more get 25% off each ticket when you each register on the same day. Use this discount code during checkout: Team3plus25. 

Track 1

Empowering CustomerX Pros by fostering meaningful networking through dynamic events, while delivering valuable content to inspire continuous growth and excellence in our community and industry. 

CustomerX Pros

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CustomerXCon 2025

Speakers

Agenda