5 Things to do within walking distance of Xcon

Have you ever written a customer story that focuses on adoption? No? Maybe it's time. In this post, I share 3 interview questions you need to ask.

3 Questions to Ask for an Adoption-Focused Customer Story

Lessons learned from building an engaging practitioner community for Customer Marketers

You’ve got a great story from a big-name company that you worked really hard to create and get out into the world. But they didn’t renew. Now what?

Is it okay to use a customer story after the customer churns?

The CAB Conference is back in person and co-located with CustomerXCon on Monday, October 21st (11:00 AM - 4:30 PM ET).Don’t miss an incredible lineup of speakers from UPS, PayPal, Stratasys, Atlassian, and Ignite Advisory Group sharing tips and strategies about CABs. Check out the&nbsp;<a href="https://customeradvisoryboard.org/conference/" rel="noopener noreferrer" target="_blank">agenda here</a>.Conference sessions:<ol><li data-list="bullet">Key Success Factors in Launching a CAB – Jeff Hemenway, SVP Global Industrial Sales, Stratasys 3D Printing</li><li data-list="bullet">Lessons Learned in Evolving the UPS CAB Program – Hannah Lagod, Strategy Supervisor &amp; Lila Best, New Product Innovation – Strategy Manager, UPS</li><li data-list="bullet">Strategic Member Selection: Building an Impactful Customer Advisory Board – Dr. Tiffany Raymond, Head of Global Customer Advocacy, PayPal</li><li data-list="bullet">Creating Meaningful, Customer-Centric Experiences the Atlassian Way – Amy Berusch, Customer Engagement Program Manager,&nbsp;Atlassian</li><li data-list="bullet">LIVE SIMULATED CAB SESSION – All attendees will participate in an actual CAB session called “Ask The Expert” during which other attendees will brainstorm ways to solve your top CAB challenges.</li><li data-list="bullet">Top 10 CAB Agenda Sessions – Eyal Danon, Ignite Advisory Group</li></ol>Why attend?<ol><li data-list="bullet">Professional Development: Whether your CAB program is established or just starting, the conference offers invaluable insights and best practices.</li><li data-list="bullet">Networking Opportunities: Connect with industry leaders and your CAB practitioner peers, share experiences, and build relationships.Energizing Sessions: </li><li data-list="bullet">Leave with new strategies and ideas to improve your CAB programs.</li></ol>Join CustomerXCon and come early for the CAB Conference - get your combined ticket&nbsp;<a href="https://community.customerx.pro/home/events/customerxcon2024" rel="noopener noreferrer" target="_blank">here</a>. See you in Boston!

CAB Conference

An interactive workshop around the evolution of B2B advocacy, lifecycle advocacy design, and hands-on exercises to hone your learning.&nbsp;&nbsp;Think Bigger. Think Better. Think Future.&nbsp;Customer advocacy is the secret weapon for any organization. But a handful of gated programs that nurture and activate a small segment of your customer base is no longer enough to solidify customer advocacy as an essential business growth strategy. How do we future-proof its seat at the table by evolving the scope, scale and impact of customer collaboration and activation?&nbsp;Through Lifecycle Advocacy, we’re expanding the remit of customer engagement strategy by integrating relevant touchpoints at opportune moments across the customer journey. It’s time to unlock collaboration opportunities for the entire customer base and ramp up advocacy activity when and where it makes the most sense to your customers.&nbsp;You can begin implementing Lifecycle Advocacy strategies whether you have a fancy tech stack or simple business tools; whether you have a dozen customer engagement programs running or none. Lifecycle Advocacy is the foundational underpinning to your customer engagement portfolio.&nbsp;In this workshop, you’ll learn:&nbsp;<ol><li data-list="bullet">How the remit of customer advocacy is evolving and what organizations are doing to keep up</li><li data-list="bullet">The strategy behind Lifecycle Advocacy and real-life customer engagement workflows&nbsp;</li><li data-list="bullet">How technology supports Lifecycle Advocacy and easy-access tools you can start using today</li><li data-list="bullet">Step by step actions for designing your own customer engagement workflows&nbsp;</li></ol>But you won’t leave with just good information. Attendees will:&nbsp;<ol><li data-list="bullet">Sketch real-life scenarios to solidify the concepts and application of Lifecycle Advocacy in their own programs and&nbsp;</li><li data-list="bullet">Engage in peer-to-peer discussions and example sharing so you walk away with plenty of ideas on how to immediately start building your customer engagement workflows</li></ol>If you’re a CMA practitioner, CMA software or advocacy-minded leader who is ready for innovation, this workshop will leave you with the knowledge, concepts and methodology for expanding the world of customer collaboration at your organization.

Lifecycle Advocacy: Explore the next level of customer activation

<h2>The ONLY conference designed by CustomerX Pros, for CustomerX pros in:</h2><ol><li data-list="bullet">Customer Marketing</li><li data-list="bullet">Customer Advocacy</li><li data-list="bullet">Customer Success</li><li data-list="bullet">Customer Experience</li><li data-list="bullet">﻿Customer Lifecycle Marketing</li></ol><h2>The theme for 2024 is Take it to the Top - aim for the highest level of success, impact, value and bring the role of CustomerX Professionals to the TOP!</h2> <h4>Hotel for the event:</h4><h4>We have reserved a room block at this hotel, which is across the street from the Hynes Convention Center.</h4><h4>Hilton Boston Back Bay at 40 Dalton Street Boston, MA 02115.</h4><h4>T&nbsp;+1 617-236-1100 - When calling, ask for the CustomerXCon 2024 rate.</h4>

CustomerXCon 2024

<h1>​Here's more info about the run 🏃🏃‍♀️</h1>​When?&nbsp;Tuesday, October 22nd. 7-8 AM EDT.​Where?&nbsp;The run starts at the Hynes Convention Center.​Who?&nbsp;You will be greeted by your leader Sam Farber from Zealot, as well as others from the conference.​What?&nbsp;It'll be a 5k run &amp; walk taking place around some of Boston's best local scenery. We will start the run at the Hynes Convention Center.​We intend on this taking place rain or shine, but if the weather changes we will notify you by the end of this week in case we need to cancel the event. <h2>Thank you Sam Farber and Zealot for Organizing!</h2>

CustomerXCon 5K Walk& Run

After all the great learning on Day 1, it is time to unwind. Join us for buffet dinner, drinks, networking, and some bowling or pool if you're game at King's Dining &amp; Entertainment, right between the Conference Center and Hilton Hotel. Come for dinner, or if you already have dinner plans, drop by for a nightcap on your way back to the hotel.

THE CX After Party sponsored by Zealot, Point of Reference, and SlapFive

Empowering CustomerX Pros by fostering meaningful networking through dynamic events, while delivering valuable content to inspire continuous growth and excellence in our community and industry. 

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