Friday, May 9 at 2PM ET: We will look at the key findings of the first of its kind, State of Customer Contact Databases Report. Spoiler Alert: it's not good. Be one of the first to get the report. 

Why Should Customer Marketers Care About Their Customer Contact Database?

Watch all sessions from Matik's Digital + CS Summit! 

Digital + CS Summit - All Session Recordings

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CustomerXCon 2025 Call for Speakers

The Digital + Customer Success Summit is bringing together top minds to help answer the question: how should customer success teams approach digital? Join this FREE virtual event on April 10!

Matik Scale + Customer Success Summit

CustomerXCon 2025

<h3>From support to strategy: How AI, product alignment, and CS reinvention drive sustainable competitive advantage.</h3>In today’s hyper-competitive, AI-disrupted market, Customer Success is no longer a function to manage—it’s an advantage to engineer. Yet too many companies still treat CS as a reactive support role, disconnected from product, go-to-market, and strategic growth initiatives. That thinking no longer works—and it’s costing businesses trust, expansion, and long-term competitiveness.In this C-suite-focused webinar, Rob Ciampa and Eric Peterson will outline what it takes to reimagine Customer Success as a strategic growth engine. Rob will explore how CS, when deeply aligned with product development, onboarding, and post-MVP realities, becomes the differentiator that competitors can’t replicate. Eric will share how CS organizations must evolve—operationally and culturally—to integrate with marketing, sales, and product, while embracing AI and moving beyond legacy metrics like NPS and VoC.This is a wake-up call for executive leaders: the companies that win tomorrow are rebuilding Customer Success today. This isn’t about churn mitigation. It’s about engineering a competitive edge that lasts.<ol><li data-list="bullet">Why Customer Success is becoming the key differentiator in competitive strategy</li><li data-list="bullet">How leading companies embed CS into product, onboarding, and post-sale execution</li><li data-list="bullet">What’s replacing legacy metrics like NPS and VoC in AI-powered environments</li><li data-list="bullet">How to align CS, product, sales, and marketing to drive trust, growth, and defensibility</li></ol>

Reimagining Customer Success as a Strategic Growth Engine

AI can transform how you work, but to get real benefit, you need to get beyond the hype to learn about:<ol><li data-list="bullet">Discovery Agents: how to listen for signals that identify potential advocates and content wherever they sound, including your CS call recordings, advocate job changers, community discussions, LinkedIn posts, NPS surveys, and more. </li><li data-list="bullet">Generative Agents: how to generate great content using custom storylines aimed at any marketing and sales use case.</li><li data-list="bullet">Agentic Workflows: how to automate all kinds of tasks with summarization, categorization, sentiment analysis, synthesis, recommendations, pattern recognition, transcription, and translation.</li></ol>

Use AI and Agentic Workflows to Overcome Your Biggest Customer Marketing Challenges

Finalist to be determined based on Episode 1 and 2 audience voting on best campaign.<h3>"Chopped: Customer Marketing Edition" is an exciting virtual competition where talented marketers from various industries compete to develop innovative and effective marketing campaigns under intense time pressure. Each episode consists of three rounds: Awareness, Engagement, and Conversion. Contestants must use a set of mystery marketing elements in each round to create campaigns that will impress our panel of expert judges. The contestant with the least impressive campaign in each round will be "chopped" and eliminated from the competition until only one marketer remains to be crowned the "Chopped: Customer Marketing" champion.</h3> Judging Criteria The judges ( the community or audience attending)&nbsp;<ol><li data-list="ordered" class="ql-align-center">Effectiveness: The potential impact and results of the campaign.</li><li data-list="ordered" class="ql-align-center">Creativity: The innovative use of the mystery marketing elements.</li><li data-list="ordered" class="ql-align-center">Presentation: The clarity and persuasiveness of your campaign pitch.</li><li data-list="ordered" class="ql-align-center">Relevance: How well the campaign aligns with the given target audience and marketing goals.</li></ol>EliminationAt the end of each show, the( judges (attendees) will decide which contestant did not meet the expectations. The contestant with the most impressive campaign will move on to the finals.Final PrizeThe last marketer standing will be declared the "Chopped: Customer Marketing" champion for that round and will receive a grand prize at the Final along with recognition and potential opportunities for future marketing endeavors.Rules and Regulations<ol><li data-list="ordered" class="ql-align-center">Fair Competition: All contestants must work independently and adhere to the time limits.</li><li data-list="ordered" class="ql-align-center">Use of Elements: All mystery marketing elements must be clearly incorporated into your campaign.</li><li data-list="ordered" class="ql-align-center">Professional Conduct: Contestants must maintain professionalism throughout the competition.</li></ol>

CustomerX Chopped - Final - Show me the Numbers!

<h3>In the television series, Chopped,chefs compete in a three-round contest, where they attempt to incorporate unusual combinations of ingredients into dishes that are later evaluated by a panel of three judges.</h3><h3>The CustomerX Community is launching our very own version of this show with our own positive twist.&nbsp;</h3><h3>Various situations will be delivered to the 2-3 contestants around Customer Led Growth strategies, tying Customer Marketing to Strategic initiatives, and Lifecycle marketing.</h3><h3>"Chopped: Customer Marketing Edition" is an exciting virtual competition where talented marketers from various industries compete to develop innovative and effective marketing campaigns under intense time pressure. Each episode consists of three rounds: Awareness, Engagement, and Conversion. Contestants must use a set of mystery marketing elements in each round to create campaigns that will impress our panel of expert judges. The contestant with the least impressive campaign in each round will be "chopped" and eliminated from the competition until only one marketer remains to be crowned the "Chopped: Customer Marketing" champion.</h3> Judging Criteria The judges ( the community or audience attending)&nbsp;<ol><li data-list="ordered" class="ql-align-center">Effectiveness: The potential impact and results of the campaign.</li><li data-list="ordered" class="ql-align-center">Creativity: The innovative use of the mystery marketing elements.</li><li data-list="ordered" class="ql-align-center">Presentation: The clarity and persuasiveness of your campaign pitch.</li><li data-list="ordered" class="ql-align-center">Relevance: How well the campaign aligns with the given target audience and marketing goals.</li></ol>EliminationAt the end of each show, the( judges (attendees) will decide which contestant did not meet the expectations. The contestant with the most impressive campaign will move on to the finals.Final PrizeThe last marketer standing will be declared the "Chopped: Customer Marketing" champion for that round and will receive a grand prize at the Final along with recognition and potential opportunities for future marketing endeavors.Rules and Regulations<ol><li data-list="ordered" class="ql-align-center">Fair Competition: All contestants must work independently and adhere to the time limits.</li><li data-list="ordered" class="ql-align-center">Use of Elements: All mystery marketing elements must be clearly incorporated into your campaign.</li><li data-list="ordered" class="ql-align-center">Professional Conduct: Contestants must maintain professionalism throughout the competition.</li></ol>

CustomerX Chopped - Episode 2 - Find that Speaker Mad Dash

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