The Power of Segmenting Your Customer Base

Monetizing Post-Sales: Targeting to Win

Measuring the True Impact of Customer Education

The Impact of Advocacy on Retention

To drive meaningful results in both the near and long term, customer advocacy programs must be built with a solid business strategy in mind from day one. And, while it’s tempting to quickly jump into standing up or rapidly expanding a program, there are critical foundational elements that should be taken into account when deciding the scope. <h3>What you'll dive into:</h3> The&nbsp;Program Execution module&nbsp;is all about exploring foundational strategies for building or enhancing your advocacy program operations across three key indicators of advocacy maturity:<blockquote>Budget&nbsp;- An essential element of operational excellence is your budget. What you spend versus the value you drive for the business provides a framework for tracking and evaluating the impact of your program, and helps you make better decisions about how, when and where to allocate resources and best manage your program.</blockquote> <blockquote>Technology&nbsp;- From existing tools and channels to dedicated platforms, there are many different combinations of technologies that can be used to support a customer advocacy program or portfolio. We’ll discuss how the tools you use can - and should - be put in place to support your overall advocacy strategy. Ultimately, decisions about tools must take into account where and how often your customers prefer to interact with your company.</blockquote> <blockquote>Resourcing&nbsp;- Should you have one part-time employee or a global team of several advocacy professionals? It’s a common question. The answer? Resourcing and business value go hand-in-hand; the headcount needed to support an advocacy program or portfolio has a direct correlation to the outcomes advocacy can drive for the business.</blockquote> <h3>How you'll learn:</h3> We know life is busy and being able to devote an entire day to up-skilling can be challenging. This is why we break down our course into three calendar-friendly sessions, presenting one key maturity indicator each day over the three sessions. Below is the schedule for the December virtual course:<ol><li data-list="bullet">Session 1: Budget&nbsp;- Tuesday, December 3, 2024 | 9am - 11am CT</li><li data-list="bullet">Session 2: Technology&nbsp;- Wednesday, December 4, 2024 | 9am - 11am CT</li><li data-list="bullet">Session 3: Resourcing&nbsp;- Thursday, December 5, 2024 | 9am- 11am CT</li></ol>

Customer Advocacy in Practice Certification: Program Execution Module

<h3> </h3><h3>In the television series, Chopped,chefs compete in a three-round contest, where they attempt to incorporate unusual combinations of ingredients into dishes that are later evaluated by a panel of three judges.</h3><h3>The CustomerX Community is launching our very own version of this show with our own positive twist.&nbsp;</h3><h3>Various situations will be delivered to the 2-3 contestants around Customer Led Growth strategies, tying Customer Marketing to Strategic initiatives, and Lifecycle marketing.</h3><h3>"Chopped: Customer Marketing Edition" is an exciting virtual competition where talented marketers from various industries compete to develop innovative and effective marketing campaigns under intense time pressure. Each episode consists of three rounds: Awareness, Engagement, and Conversion. Contestants must use a set of mystery marketing elements in each round to create campaigns that will impress our panel of expert judges. The contestant with the least impressive campaign in each round will be "chopped" and eliminated from the competition until only one marketer remains to be crowned the "Chopped: Customer Marketing" champion.</h3> Judging Criteria The judges ( the community or audience attending)&nbsp;<ol><li data-list="ordered" class="ql-align-center">Effectiveness: The potential impact and results of the campaign.</li><li data-list="ordered" class="ql-align-center">Creativity: The innovative use of the mystery marketing elements.</li><li data-list="ordered" class="ql-align-center">Presentation: The clarity and persuasiveness of your campaign pitch.</li><li data-list="ordered" class="ql-align-center">Relevance: How well the campaign aligns with the given target audience and marketing goals.</li></ol>EliminationAt the end of each show, the( judges (attendees) will decide which contestant did not meet the expectations. The contestant with the most impressive campaign will move on to the finals.Final PrizeThe last marketer standing will be declared the "Chopped: Customer Marketing" champion for that round and will receive a grand prize at the Final along with recognition and potential opportunities for future marketing endeavors.Rules and Regulations<ol><li data-list="ordered" class="ql-align-center">Fair Competition: All contestants must work independently and adhere to the time limits.</li><li data-list="ordered" class="ql-align-center">Use of Elements: All mystery marketing elements must be clearly incorporated into your campaign.</li><li data-list="ordered" class="ql-align-center">Professional Conduct: Contestants must maintain professionalism throughout the competition.</li></ol>

CustomerX Chopped - Episode 1 - Unrealistic Case Study Request

<h3>In the television series, Chopped,chefs compete in a three-round contest, where they attempt to incorporate unusual combinations of ingredients into dishes that are later evaluated by a panel of three judges.</h3><h3>The CustomerX Community is launching our very own version of this show with our own positive twist.&nbsp;</h3><h3>Various situations will be delivered to the 2-3 contestants around Customer Led Growth strategies, tying Customer Marketing to Strategic initiatives, and Lifecycle marketing.</h3><h3>"Chopped: Customer Marketing Edition" is an exciting virtual competition where talented marketers from various industries compete to develop innovative and effective marketing campaigns under intense time pressure. Each episode consists of three rounds: Awareness, Engagement, and Conversion. Contestants must use a set of mystery marketing elements in each round to create campaigns that will impress our panel of expert judges. The contestant with the least impressive campaign in each round will be "chopped" and eliminated from the competition until only one marketer remains to be crowned the "Chopped: Customer Marketing" champion.</h3> Judging Criteria The judges ( the community or audience attending)&nbsp;<ol><li data-list="ordered" class="ql-align-center">Effectiveness: The potential impact and results of the campaign.</li><li data-list="ordered" class="ql-align-center">Creativity: The innovative use of the mystery marketing elements.</li><li data-list="ordered" class="ql-align-center">Presentation: The clarity and persuasiveness of your campaign pitch.</li><li data-list="ordered" class="ql-align-center">Relevance: How well the campaign aligns with the given target audience and marketing goals.</li></ol>EliminationAt the end of each show, the( judges (attendees) will decide which contestant did not meet the expectations. The contestant with the most impressive campaign will move on to the finals.Final PrizeThe last marketer standing will be declared the "Chopped: Customer Marketing" champion for that round and will receive a grand prize at the Final along with recognition and potential opportunities for future marketing endeavors.Rules and Regulations<ol><li data-list="ordered" class="ql-align-center">Fair Competition: All contestants must work independently and adhere to the time limits.</li><li data-list="ordered" class="ql-align-center">Use of Elements: All mystery marketing elements must be clearly incorporated into your campaign.</li><li data-list="ordered" class="ql-align-center">Professional Conduct: Contestants must maintain professionalism throughout the competition.</li></ol>

CustomerX Chopped - Episode 2 - Find that Speaker Mad Dash

Finalist to be determined based on Episode 1 and 2 audience voting on best campaign.<h3>"Chopped: Customer Marketing Edition" is an exciting virtual competition where talented marketers from various industries compete to develop innovative and effective marketing campaigns under intense time pressure. Each episode consists of three rounds: Awareness, Engagement, and Conversion. Contestants must use a set of mystery marketing elements in each round to create campaigns that will impress our panel of expert judges. The contestant with the least impressive campaign in each round will be "chopped" and eliminated from the competition until only one marketer remains to be crowned the "Chopped: Customer Marketing" champion.</h3> Judging Criteria The judges ( the community or audience attending)&nbsp;<ol><li data-list="ordered" class="ql-align-center">Effectiveness: The potential impact and results of the campaign.</li><li data-list="ordered" class="ql-align-center">Creativity: The innovative use of the mystery marketing elements.</li><li data-list="ordered" class="ql-align-center">Presentation: The clarity and persuasiveness of your campaign pitch.</li><li data-list="ordered" class="ql-align-center">Relevance: How well the campaign aligns with the given target audience and marketing goals.</li></ol>EliminationAt the end of each show, the( judges (attendees) will decide which contestant did not meet the expectations. The contestant with the most impressive campaign will move on to the finals.Final PrizeThe last marketer standing will be declared the "Chopped: Customer Marketing" champion for that round and will receive a grand prize at the Final along with recognition and potential opportunities for future marketing endeavors.Rules and Regulations<ol><li data-list="ordered" class="ql-align-center">Fair Competition: All contestants must work independently and adhere to the time limits.</li><li data-list="ordered" class="ql-align-center">Use of Elements: All mystery marketing elements must be clearly incorporated into your campaign.</li><li data-list="ordered" class="ql-align-center">Professional Conduct: Contestants must maintain professionalism throughout the competition.</li></ol>

CustomerX Chopped - Final - Show me the Numbers!

Acquisition is exciting, but lifecycle marketing is essential for sustainable business growth.While you already know this, getting buy-in from your team—and embedding these changes into daily workflows—can require a significant mindset shift for your marketing org.Join us as experts from Constant Contact, Insider, Customer.io and Repetitos unpack findings from&nbsp;<a href="https://www.litmus.com/resources/state-of-email-lifecycle-marketing" rel="noopener noreferrer" target="_blank">The State of Email in Lifecycle Marketing Report</a>&nbsp;and share how to transform email programs into campaigns that drive better customer journeys.We’ll cover:<ol><li data-list="bullet">Why lifecycle marketing matters</li><li data-list="bullet">How to start the shift</li><li data-list="bullet">Frameworks, roles, and responsibilities</li><li data-list="bullet">Overcoming common roadblocks</li></ol>

Litmus Webinar: Transforming to a Lifecycle Mindset: Sustainable Growth Beyond Acquisition

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