Acquisition is exciting, but lifecycle marketing is essential for sustainable business growth.

While you already know this, getting buy-in from your team—and embedding these changes into daily workflows—can require a significant mindset shift for your marketing org.

Join us as experts from Constant Contact, Insider, Customer.io and Repetitos unpack findings from The State of Email in Lifecycle Marketing Report and share how to transform email programs into campaigns that drive better customer journeys.

We’ll cover:

1. Why lifecycle marketing matters
2. How to start the shift
3. Frameworks, roles, and responsibilities
4. Overcoming common roadblocks