Group Therapy for Customer Lifecycle Marketers

July Episode: What Is Customer Lifecycle Marketing, Really?

Ask ten people that question and you'll get ten different answers.

Join us for the July episode of Group Therapy for Customer Lifecycle Marketers as we unpack the purpose, scope, and future of one of the fastest-growing—and least standardized—roles in customer-facing organizations.

Our conversation will hosted by Jeff Ernst, Founder @ CustomerX Community and Founder @ SlapFive, and led by our three expert panelists:

1. Lisa Pratt - Vice President, Customer Marketing @ Deltek and formerly Vice President of Customer Lifecycle Marketing at UKG.
2. Irwin Hipsman - 4X Customer Lifecycle Marketing Director, Publisher of the B2B CLM 300+ Newsletter for Customer Lifecycle Marketers, and Founder @ Repetitos
3. Meredith (Franks) Winslow - Fractional CMO & Customer Marketing Leader, Lifecycle & Advocacy Strategist Driving Adoption & Growth, and Founder @ MF Marketing

We’ll dig into questions like: What is Customer Lifecycle Marketing supposed to own? What outcomes should it drive? How should success be measured? Where should it partner with Customer Success, Product Marketing, Demand Generation, and Customer Marketing? And just as importantly, what shouldn't fall under its umbrella?

No slides. No pitches. Just an honest conversation with practitioners trying to build the discipline in real time.