Group Therapy: Data is For Everyone
Data shouldn’t feel intimidating. It should feel useful.
If you’ve ever thought “we have the data, but we’re not using it as well as we could,” this session is for you!
Join us for “Data Is for Everyone: A Practical Guide for Customer Marketing & Advocacy Leaders”, a session designed to help you turn your advocacy data into something you actually use, not just store.
Whether you’re running a mature program or just getting started, we’ll show how top teams are using data to:
- Scale reference programs with confidence
- Better support sales with the right advocates
- Quickly identify their most valuable customer champions
We’ll also break down the must-have data points every advocacy program needs, from advocate profiles and company alignment to preferences, activity history, and real-time availability.
You’ll walk away with a clear, practical framework to clean up your data, sharpen your reporting, and match the right advocates to the right moments, without overcomplicating your process.
Attendees
