Day 1

Data shouldn’t feel intimidating. It should feel useful.

If you’ve ever thought “we have the data, but we’re not using it as well as we could,” this session is for you!

“Data Is for Everyone: A Practical Guide for Customer Marketing & Advocacy Leaders”, 

a session designed to help you turn your advocacy data into something you actually use, not just store.

Whether you’re running a mature program or just getting started, we’ll show how top teams are using data to: 

Scale reference programs with confidence 

Quickly identify their most valuable customer champions

We’ll also break down the must-have data points every advocacy program needs, from advocate profiles and company alignment to preferences, activity history, and real-time availability.

You’ll walk away with a clear, practical framework to clean up your data, sharpen your reporting, and match the right advocates to the right moments, without overcomplicating your process.

Group Therapy: Data is For Everyone

VP Customer Experience

Customer Success & Marketing Manager

Senior Vice President, CMA Strategy

Stage 1

Free Ticket

Track 1

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Group Therapy: Data is For Everyone

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