The Customer Advisory Board association conferences are excellent professional development venues regardless of your program size or maturity; 69% of attendees had established programs and 21% were in their infancy.

With so many best practices shared, and so many connections made, attendees leave energized and ready to implement new strategies to take their Customer Advisory Board programs to the next level.

This event is co-located with CustomerXCon 2024.

This is an optional add-on to your ticket when you register.

An interactive workshop around the evolution of B2B advocacy, lifecycle advocacy design, and hands-on exercises to hone your learning.

Think Bigger. Think Better. Think Future.

Customer advocacy is the secret weapon for any organization. But a handful of gated programs that nurture and activate a small segment of your customer base is no longer enough to solidify customer advocacy as an essential business growth strategy. How do we future-proof its seat at the table by evolving the scope, scale and impact of customer collaboration and activation?

Through Lifecycle Advocacy, we’re expanding the remit of customer engagement strategy by integrating relevant touchpoints at opportune moments across the customer journey. It’s time to unlock collaboration opportunities for the entire customer base and ramp up advocacy activity when and where it makes the most sense to your customers.

You can begin implementing Lifecycle Advocacy strategies whether you have a fancy tech stack or simple business tools; whether you have a dozen customer engagement programs running or none. Lifecycle Advocacy is the foundational underpinning to your customer engagement portfolio.

In this workshop, you’ll learn: -How the remit of customer advocacy is evolving and what organizations are doing to keep up -The strategy behind Lifecycle Advocacy and real-life customer engagement workflows -How technology supports Lifecycle Advocacy and easy-access tools you can start using today -Step by step actions for designing your own customer engagement workflows

But you won’t leave with just good information. Attendees will: Sketch real-life scenarios to solidify the concepts and application of Lifecycle Advocacy in their own programs and Engage in peer-to-peer discussions and example sharing so you walk away with plenty of ideas on how to immediately start building your customer engagement workflows.

If you’re a CMA practitioner, CMA software or advocacy-minded leader who is ready for innovation, this workshop will leave you with the knowledge, concepts and methodology for expanding the world of customer collaboration at your organization.

Make sure you book an early enough flight so you can join us the night before CustomerXCon 2024 starts to catch up with old friends, make some new friends, and get jazzed for the next two days.