CustomerX Roadshow London
IN-PERSON
(Event Time Zone)

CustomerX Roadshow London

Putting AI to Work: The Customer Marketer's Playbook for a Smarter Program

Sponsored by SlapFive, Referential, Advocacy Maven, Wings4U, and Thru Content

The CustomerX 2026 Roadshow is coming to to London!

For almost ten years, CustomerXCon has brought the customer marketing and advocacy community together to advance the profession. In 2026 we're evolving to a regional format. Smaller rooms, more senior practitioners, and an agenda built for people who are past the curiosity stage and ready to get specific about where AI fits in their CMA program. We piloted this format in London a few months ago, and the enthusiasm was so strong that we're coming back sooner than we had planned!

We're excited to bring together a curated group of senior level UK practitioners for a day focused on future-proofing both the discipline and careers in the age of AI. The agenda is packed full:

  1. A keynote on where we see the state of CMA in 2026 and beyond
  2. A panel discussion on Putting AI to Work for CMA: Navigating the Challenges of AI While Keeping Humans in the Loop
  3. A mini-hackathon designed to empower non-technical CMA pros to design and build their own simple AI workflows on the spot. You'll leave with something real you you can bring back to your team on Monday.

And it wouldn’t be CustomerX without a a stop at the pub to follow!

Seats are limited. Register now.

Speakers

Elisabeth Catuogno
Senior Vice President, CMA Strategy @ SlapFive
Scott Stransky
Founder @ Thru Content
Natasha Owen
Senior Customer Advocacy Consultant @ Referential
Simona Herta
Advocacy Programs & Customer Success Team Lead @ Advocacy Maven
Iulia Davidoiu
Customer Marketing & Advocacy Lead @ Wings4U

Agenda

From9:00 AM
To9:30 AM
BST
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Break
Welcome & Coffee
From9:30 AM
To10:30 AM
BST
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Keynote
The State of AI in CMA: Where Smart Programs are Headed in 2026

Wondering how to meet the AI ball where it's being kicked when it seems like new tools and possibilities are coming on the scene every day? SlapFive's perspective on the potential and power of AI to transform how we approach customer programs, communities, and all aspects of CMA will help you do just that.

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From10:45 AM
To12:00 PM
BST
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Panel Discussion
Practitioner Panel: Human-in-the-loop AI for CMA Programs

In 2026, the conversation moves past whether to use AI and focuses on how. Leadership panelists share real experiences navigating the decisions, trade-offs, and stakeholder dynamics involved in bringing AI into a customer marketing program. Discussion themes go beyond gen-AI and include where AI is actually moving the needle today, use cases that are working and ones that aren't, managing stakeholders and building the internal case, workflow changes and what implementation really takes, and elevating the human connection at the center of customer relationships.

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Speakers:
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From12:00 PM
To12:45 PM
BST
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Break
Lunch
From1:00 PM
To3:00 PM
BST
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Workshop
CM-AI Hackathon!

Are you feeling a little intimidated by all those LinkedIn posts about "what I built with Claude"? CustomerX to the rescue! Facilitated by our experts, your small group will design and build a simple real-world AI workflow. Go back to your team on Monday with your fears overcome, a challenge solved, and a workflow ready to deploy or iterate with the tools you already have!

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From3:00 PM
To4:00 PM
BST
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Roundtable
Present-backs: Showing off what we built + Q&A

Groups share what their challenges were, what tools and data sources they used, and how they solved it with an AI workflow. Expect lively discussion and Q&A!

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From4:00 PM
To5:00 PM
BST
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Break
Hosted drinks downstairs at the White Haus Pub
Starting in 12 days 13 hours
June 12, 9:00 AM BST (Event Time Zone)
Location
HubHub, 20 Farringdon St, London, London, United Kingdom
Organized by
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CustomerX Pros
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Starting in 12 days 13 hours
June 12, 9:00 AM BST (Event Time Zone)
Location
HubHub, 20 Farringdon St, London, London, United Kingdom
Organized by
user's Avatar
CustomerX Pros
Add to calendar
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