CustomerX Roadshow Boston

Networking & Coffee

AEO is the new battleground for brand visibility, and the advantage goes to whoever owns the most credible proof. Jeff makes the case that first-person, verified customer voice is the strongest signal answer engines have, then shows how leading CMOs are turning it into the citations that decide who gets recommended at every step of the buyers journey.

Post-sale is where B2B growth lives now, and in most companies it's still five teams doing five jobs. Success, Community, Advocacy, Loyalty, and Expansion each run their own playbook, keep their own dashboard, and compete for the same customer's attention. That fragmentation was survivable when growth came from net-new. In an economy where AI has made pipeline cheap to generate and customer trust the scarce asset, it has become the biggest structural liability on the org chart. Advocacy Maven has been drilling down into how post-sale leaders are actually responding, from reorgs in motion to functions rebuilt around AI tooling, and the patterns challenge how most companies think about consolidation. In this session, Diana Gabrovneau shares what the research shows: which parts of post-sale work AI is genuinely absorbing, which parts should stay human, and why the companies moving fastest are putting the five outcomes under a single accountable owner and running them as one function.

AI isn’t just changing how companies market, sell to, and serve customers. It’s changing how customers discover, research, evaluate, buy from, and engage with companies. That means AI increasingly sits on both sides of the vendor-customer relationship. Vendors are using it to scale outreach, personalize engagement, surface insights, and automate work across the lifecycle. At the same time, customers are using AI to research vendors, evaluate claims, compare solutions, find answers, and decide when, or whether, they need to engage with a human at all. Our panel brings together leadership perspectives from Revenue, Customer Success, and CMA to explore what this shift means in practice. Where is AI changing the customer journey already? Where are human relationships and credible customer voices becoming more important rather than less? How do customer teams need to evolve when the traditional boundaries between pre- and post-sale are getting fuzzier?

No matter where you are along the AI adoption spectrum, this session is for you. You will work in small teams to design and build your own AI workflows that solve for real-world pre and post sale customer journey challenges. You'll leave with something real you you can bring back to your team on Monday, and bragging rights for the winning team!

Each team will show the room what they built and take questions. Then we'll vote on the winning workflow and award prizes.

The community-minded crew from Bevy has invited CustomerX to join them for a lively happy hour with their Boston-area network.