CustomerX 2026 Roadshow | San Francisco Bay Area

Wondering how to meet the AI ball where it's being kicked when it seems like new tools and possibilities are coming on the scene every day? These exciting perspectives from SlapFive and Referential on the potential and power of AI to transform how we approach customer programs, communities, and all aspects of CMA will help you do just that.

In 2026, the conversation moves past whether to use AI and focuses on how. Leadership panelists share real experiences navigating the decisions, trade-offs, and stakeholder dynamics involved in bringing AI into a customer marketing program. Discussion themes go beyond gen-AI and include where AI is actually moving the needle today, use cases that are working and ones that aren't, managing stakeholders and building the internal case, workflow changes and what implementation really takes, and elevating the human connection at the center of customer relationships.

Small groups organized by interests expressed during registration, facilitated by our experts, to design real-world AI workflows for your program requirements using the tools you already have. Go back to your team with a challenge solved and a workflow ready to deploy!

Facilitated by a SlapFive expert, groups share what their challenges were, what tools they have available and how they solved it with an AI workflow. Expect lively discussion and Q&A!

Sip, snack, chat, and enjoy the Allied Arts Guild's beautiful grounds and artist studios.