CustomerXCon 2025

With competition heating up and digital disruption everywhere, businesses that earn “trusted partner” status—and keep it—are rising above the rest. Building trust takes work, but it’s worth it: smoother sales, less churn, more referrals and bigger deals, and, for some, a “peace of mind premium”—that little extra some buyers happily pay to know they’re working with a partner who has their back.

This session, led by customer experience and trust pioneer Megan Burns, unpacks what trust-building looks like in practice based on real-world stories from buyers, sellers, success managers, and the customers they serve. It also offers practical tools and simple frameworks based on hot-off-the-presses research to help you shift from chasing sales to growing long- term customer relationships.

4 Sponsors doing quick demo and customer spotlight

Customer relationships don’t happen in a vacuum. They’re the output of how your teams communicate, align, and empathize, internally. In this compelling session, discover how to create a “relationship loop” that turns internal collaboration into external customer devotion. Drawing from insights in her book Transforming Customer-Brand Relationships, Christina will show how companies that unify around community—internally and externally—build stronger, more emotional, and more sustainable customer loyalty.

3 Sponsors doing quick demo and customer spotlight

Join us for an insightful journey through Planview's customer intelligenceevolution, where we'll explore how measuring what truly matters to you and your customer's businesses can transform the relationship. In this session, James will walk through Planview's five-stage maturity journey.

Through real-world examples and honest lessons learned, you'll discover how each stage of maturity - from offline data management to an integrated customer lifecycle marketing - brought new capabilities, challenges, and opportunities. We'll demonstrate how expanding your data ecosystem, including more departments, and expanding analytical capabilities can lead you to deeper customer insights and ultimately build stronger relationships.

Whether you're just starting your journey or looking to advance your current practices, this session will provide actionable insights to help you measure what matters and drive meaningful relationship outcomes.

In today’s customer-centric world, trust and authenticity are the foundations of loyalty. To foster meaningful connections at scale, Customer Success and Customer Marketing teams must collaborate to amplify human-led growth.

As AI transforms customer engagement, the challenge isn’t just automation—it’s integration. AI enhances personalization, predicts needs, and streamlines workflows, but how can brands ensure technology strengthens relationships rather than replaces them?

This session will explore how Customer Success and Customer Marketing can drive scalable, human-first interactions while leveraging AI-powered tools. Attendees will gain insights into predictive engagement strategies and advocacy automation—all designed to deepen authentic customer relationships while preserving the human touch.

Industry and Role Based Birds of Feather breakouts - find a table to connect and network with your peers.

Industry examples: Ed Tech, Cybersecurity, Healthcare,Sales Engagement

Role examples: CMO/CCO, Reference Management, Community, Advocacy

Coming Soon

Explore how community, customer marketing, and product teams can work in lockstep to create a continuous feedback loop that strengthens trust, drives adoption, and fuels advocacy. We’ll discuss the evolving customer landscape, the impact of AI, and why adopting an experimental, adaptive mindset is essential for long-term growth.