Founder

Customer Marketing

Have you ever written a customer story that focuses on adoption?

1. Focuses on how the customer learns the new solution, and…

2. How the customer adopts the technology as fully as possible in all relevant departments, job titles and use cases.

It’s particularly important when it comes to renewals, upsells and cross-sells.

If you want to write an adoption story but you’re not sure where to start, try using these 3 questions in your customer interview:

How did you work with [company name] to ensure adoption?

What challenges did you face when trying to get the intended users to adopt [our solution] and how did you solve them?

What advice would you give other companies when it comes to helping their intended users adopt this technology?

I'm fairly confident that if you ask these 3 questions, you'll elicit the information you need to write a great adoption story.

Find out my top 3 customer story questions for eliciting the information you need to write a great adoption story.

Have you ever written a customer story that focuses on adoption? No? Maybe it's time. In this post, I share 3 interview questions you need to ask.

3 Questions to Ask for an Adoption-Focused Customer Story

Home

Forum

Events

Content

People

Contributors

Albums

Chapters

Chat

Channels

Partners

Help

Empowering CustomerX Pros by fostering meaningful networking through dynamic events, while delivering valuable content to inspire continuous growth and excellence in our community and industry. 

CustomerX Pros

Role

Empowering CustomerX Pros by fostering meaningful networking through dynamic events, valuable content, and the inspiration for continuous growth and excellence in Customer Marketing and Advocacy. 

CustomerX Community

Your Privacy Choices

It looks like there is no account associated with the email you provided. The event is for members only. Please complete the application to join our community first.

Thank you for your interest in joining us

Thanks for your interest in joining the event. However, your account is still pending. Once it's approved, you'll be able to register for the event. Please contact us via admin@customerx.pro if you need support.

Pending Approval

Login to the CustomerX Pros community to connect with others, attend community events, and more!

Login or Sign Up for even more

To unlock all parts of the community and get the best experience, complete your profile.

Hey, complete your profile

It looks like there is no account associated with the email you provided. Please complete the application to join our community.

Thank you for your interest in joining CustomerX Pros.

Thanks for your interest in joining CustomerX Pros. We will review your request shortly and email you once it's approved. Meanwhile, please feel free to contact us via admin@customerx.pro for any questions.

3 Questions to Ask for an Adoption-Focused Customer Story

Find out my top 3 customer story questions for eliciting the information you need to write a great adoption story.

Popular

Related