The Metrics That Matter: Inside the KPIs Powering Customer Advocacy

What metrics actually prove the value of customer advocacy programs?

Fresh off conversations at CMA Summit, Ryan Quackenbush and Natasha Owen will unpack the real benchmarks, reporting strategies, and technology decisions shaping modern advocacy programs today.

In this candid discussion, they’ll explore what customer marketers are prioritizing when it comes to measurement and reporting, how teams are delivering insights to different stakeholders across their organizations, and the KPIs that are keeping advocacy programs funded and growing.

They’ll also dig into the tools and technology behind the data. Are teams using AI to support reporting and analysis? What does the modern advocacy tech stack look like? And how well do those tools actually work together?

Join us for a conversation that brings the latest benchmarking insights straight from the field!